12 Comments
User's avatar
nadav's avatar

oooooo i cannot wait to read the rest of these essays this is so exciting

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eve's avatar

<333

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The Scholar's avatar

Oh God, I love this. Marketing is not a bad thing when growing culture or the arts, but ever since TikTok, and especially following Covid, marketing for products has been insane. I rode that TikTok skincare era, but ever since I’ve come to understand sponsorships, it doesn’t feel authentic anymore. Thank God I’ve deleted TikTok now and the scam it poses. This was so enlightening, thank you for sharing :)

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eve's avatar

thank you so much!! I completely agree, for a while I was chasing the holy grail skincare product, and I’ve definitely learned that it doesn’t exist. maybe there is a product out there that could make my skin a little bit better but the money and energy and trial and error it would take to find it isn’t worth it

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nora's avatar

wow—thank you for sharing this wonderful piece!

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Ini Debisi-Ajayi's avatar

love love love this

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eve's avatar

thank you!!! <3

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Luisa's avatar

you’re so smart, eve. this reminded me of emma chamberlain’s coffee company and how much i enjoy visually their campaigns. i don’t tend to fall for marketing tactics (im broke and can’t afford stuff) but i think a lot about how much i would buy if i had the means to, and having pretty campaigns would definitely work on me.

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eve's avatar

thank you luisa!! honestly the way I think I’m above being marketed to when in fact I just can’t afford to buy the nice shiny things…

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Meg Flores's avatar

So good Eve! I’m soo disenchanted with social media right now and always reach this place after being “on” for a while, when it starts to become indecipherable whether my insecurity fuels my scrolling and posting or, rather, my feed fuels my insecurity. I swear my heart tells me to take a break altogether, leave, and something else tells me I couldn’t possibly. Gonna be thinking hard on that today, as this (and Valerie’s post too!) really helped put the online experience into perspective and how personal desire is created and also destroyed by the way of the internet and its influencers and how terrifying that is. So many artists are absent from it all, I wonder how they’re doing. Anyway, the only ads I really want are movie trailers lol.

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eve's avatar

I feel this so much. I’ve been experiencing a similar thing but with physical insecurities, like all of a sudden I’m super aware of the shape of my nose or the colour of my hair and it’s just from being online too much. break needed honestly!!

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riley-scarlett's avatar

eve i love you and your genius mind

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